Stephanie Vasilakis
Selected work

Campaigns, communities,
and content that stays.

A living portfolio — real projects, and the stories behind them.

2026 — now RCC Indoor Percussion
Blue Devils program
BD Performing Arts · Riverside, CA

Content for the Blue Devils family

Producing, filming, and editing for RCC Indoor Percussion — I set the strategy, run the account and the community, and spend Sundays capturing rehearsal for a growing library of Reels.

@rccdrums on Instagram
2020 — 2022 Vic Firth & Zildjian
Global Social
Avedis Zildjian · Norwell, MA

Player-first content, at brand scale

Global social for two of the most loved names in percussion and their 750K–950K+ communities — artist-first storytelling, evergreen UGC, and the planning and edit direction behind their long-form artist series.

+342%
Vic Firth reach, FY2020
+139%
engagements, FY2020
4×
content published
Read the case study
2022 — 2024 Sofar Sounds
Local to Global
Sofar Sounds · Boston, MA

A social engine for 400 cities

Every Sofar city runs on its own Instagram. I rebuilt the local strategy, designed a contributor program that put a trained voice in each market, then was promoted to lead the brand's global channels. Along the way, I led social for brand campaigns with Delta, Sony and Arc'teryx.

+20%
unpaid-social sales
+19%
organic impressions
+33%
global engagement
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2024 — 2026 Rau Plastic Surgery
Measured Growth
Rau Plastic Surgery · Redlands, CA

Small budget, measurable growth

Built the practice's marketing measurement from the ground up and ran content, paid social, and website optimization against it — moving the account fully to short-form video and proving efficiency over spend.

+37%
organic reach, on 42% fewer posts
+23%
organic-search conversion
+133%
blog views YoY
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2018 — 2020 Lone Star
Percussion
Lone Star Percussion · Fullerton / Dallas

Editorial content that moved product

Content operations and social for a leading music retailer — bi-weekly long-form editorial and YouTube as the engine, tied to e-commerce and on-site coverage at TMEA and NAMM.

+69%
web traffic from Instagram
+20%
social following
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2018 — 2020 LALA Brass
Entertainment
LALA Brass Entertainment · Anaheim, CA

Produced from the ground up

Original content, live-event video, and daily community management for a brass entertainment group — including a music video I shot, filmed, and produced.

+223%
Instagram following
+20%
Facebook following
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