About

Marketer by trade,
musician by instinct.

I build social and brand strategy for the world I grew up in — live music, and the people who make it happen.

For a decade I've led marketing for the companies that equip and stage live music — Avedis Zildjian and Vic Firth, Sofar Sounds, Lone Star Percussion, Yamaha, and most recently a Blue Devils percussion program. The work has run from hands-on, at-scale social to global brand strategy — organic growth, community building, content production, and the measurement that keeps it honest.

Long before any of it, I was a performing percussionist — elite drum & bugle corps, a DCI silver medal, snare credits on network TV. I come at all of this as a creative first, a collaborator who's spent years making things with other people at a high bar. That's what I bring to the brands, artists, and communities I work with, and I think it's why they tend to stick around.

What I want next is more of this: work where music, brand, and craft come together, with people who care about all three.


What I do

Organic social strategy
Brand & content strategy
Community building & management
Artist & fan marketing
Content production & direction
Paid social (test & amplify)
Campaign & product-launch planning
Website, SEO & conversion
Social listening & insight
Marketing measurement & reporting
Cross-functional program building
Event & on-site coverage

Tools & education

Social & paid: Instagram, Facebook, TikTok, YouTube, LinkedIn, X · Meta Business Suite & Ads Manager · Sprinklr · Sprout Social
Analytics & listening: Meta Insights · Wix Analytics · Google Analytics · Meltwater · Sprinklr
Creative: Adobe Premiere Pro, Photoshop, Illustrator, Lightroom · Canva · CapCut
Web & CRM: Wix (site, blog, SEO) · Nextech CRM
Certified: Sprinklr (Brand, Campaign Manager, Community Manager, Engagement Analyst Pro) · Sprout Social · Meltwater Social Listening
Education: B.S. Marketing Management — California State Polytechnic University, Pomona · Certificate in Social Media & Digital Analytics — UCLA Extension


Say hello.

Always happy to talk live entertainment, music, and brand marketing — or just to connect. I'd love to hear from you.