LALA Brass Entertainment
Content produced from the ground up — strategy, camera, and community, for a brass performance group.
The role
As Social Media Producer (freelance) for LALA Brass Entertainment, I owned content end to end — strategy, production, and community. I produced original content across Instagram and Facebook, shot and edited live-event photography and video, and ran daily community management across every channel.
Building the audience
Producing original content on a consistent cadence and managing the community daily grew the Instagram following 223% and Facebook 20%.
The approach was simple and relentless: show up every day, in the group's voice, with content worth following.
Producing the content
I didn't just plan the content — I made it. Beyond live-event photography and video, I shot, filmed, and produced a LALA Brass Sessions music video, start to finish.
More work
See the rest of the portfolio, or get in touch.
