Experience
A decade, mostly
A decade, mostly
spent in music.
A decade across instrument brands, a global live-event network, and entertainment — the whole path, in order.
2026 — PresentRCC Indoor Percussion (BD Performing Arts) · Riverside, CA
RCC Indoor Percussion
Social Media Producer (contract)
- Produce, film, and edit Instagram content for RCC Indoor Percussion, a Blue Devils program, reporting to BD Performing Arts' Director of Social.
- Set content strategy, publish, and run community management for the RCC account, coordinating shared content with the Blue Devils channels.
- Capture weekly rehearsal b-roll through the preseason to build a library of Reels.
2024 — 2026Rau Plastic Surgery, LLC · Redlands, CA
Rau Plastic Surgery
Social Media Specialist · Marketing, Web & Operations
- Grew organic Instagram reach 37% year over year while publishing 42% fewer posts, moving the account fully to short-form video.
- Built a test-and-amplify paid program on $5/day budgets across 9 Meta campaigns; boosted posts drove 82% of post-attributed follows.
- Raised website conversion rates 23% from organic search and 16% from paid search, holding lead volume steady on about 15% less search traffic.
- Integrated blog and social content to drive better-informed consultations; blog views rose 133% year over year, with organic-search views up 80%.
- Built the practice's first documented marketing-measurement baseline and coordinated vendors, including the Nextech CRM implementation and the website/SEO agency.
2022 — 2024Sofar Sounds · Boston, MA
Sofar Sounds
Senior Social Media Manager (promoted from Local Social Media Manager)
- Developed and executed a revised local strategy for 25+ city-specific Instagram accounts, and a social-contributor program assigning a contributor to each city across 4 time zones.
- Integrated local efforts with the global calendar, driving a 20% increase in unpaid-social sales (FY2023); grew organic impressions 19% and followers 12.8% (H1 2023).
- Delivered quarterly best practices, branded templates, and community guidelines to 400 curator cities globally; managed 100+ accounts in Meta Business Suite.
- As Senior Manager, led integrated social across LinkedIn, TikTok & Instagram for +33% organic engagement (H1 2024); scoped and managed a new Social Media Coordinator role; built Meltwater listening dashboards.
2020 — 2022Avedis Zildjian Co. · Norwell, MA
Avedis Zildjian — Vic Firth & Zildjian, Global
Social Media Manager, Global
- Owned global social for Vic Firth, growing Instagram toward 781K followers; grew the brand's organic reach 342% and engagements 139% in FY2020 with an artist- and product-first strategy.
- Increased published content 4× across Instagram, Facebook & YouTube (FY2020–21); sustained evergreen UGC campaigns (#vf15, #vfJams) and a "How It's Made" factory series.
- Managed Zildjian's global accounts (about 958K followers) across every channel, using Sprinklr listening to turn trending moments into timely posts; led TikTok channel-launch planning.
- Planned the social and shaped the edits for long-form artist series (vfDUOS, Stories Behind the Sleeves, Zildjian Live); made the case for a social media intern and managed the intern once hired.
2018 — 2020Lone Star Percussion · Fullerton / Dallas
Lone Star Percussion
Media & Marketing Specialist
- Developed product-focused content strategies, growing Instagram & Facebook following 20% and web traffic from Instagram 69%.
- Collaborated with e-commerce to promote product initiatives; planned on-site coverage at TMEA and NAMM; produced bi-weekly long-form editorial for the blog and YouTube.
2018 — 2020LALA Brass Entertainment · Anaheim, CA
LALA Brass Entertainment
Social Media Producer (freelance)
- Produced original content across Instagram and Facebook, growing Instagram following 223% and Facebook 20%.
- Shot and edited live-event photography and video; set social strategy and ran daily community management across all channels.
- Shot, filmed, and produced the LALA Brass Sessions music video ↗.
2018 — 2019Pulse Percussion, Inc.
Pulse Percussion
Entertainment Director (contract)
- Booked and coordinated corporate and special-event performances for an elite indoor percussion ensemble — including a Samsung commercial — handling contracting, logistics, and client communication.
2016 — 201820th Century Fox TV · Los Angeles
Christine Day Casting / 20th Century Fox Television
Assistant Music Contractor
- Cast non-scripted musicians and singers for multiple primetime shows with the Executive Music Contractor and Fox producers.
- Managed hiring and reporting across time zones and production teams, and on-set operations to meet union standards.
2014 — 2016Yamaha · Buena Park / Performance Foodservice · City of Industry
Yamaha & Performance Foodservice
Marketing Intern · Marketing Coordinator
- Yamaha: apprenticed with the lead photographer on product and live-event shoots, created NAMM/TMEA social content, and wrote copy for the redesigned Careers page.
- Performance Foodservice: ran quarterly culinary trade shows adding $110k to EBITDA, and project-managed the Meal Ticket platform launch (+40% customer engagement).