Lone Star Percussion
Editorial content and event coverage that grew a music retailer's audience — and its traffic.
The role
As Media & Marketing Specialist for one of the country's leading percussion retailers, I developed product-focused content strategies across social, the company blog, and YouTube — and collaborated with the e-commerce team to turn that content into store awareness and sales.
Content that moved product
The engine was bi-weekly long-form content — gear guides and editorial for the blog and YouTube — built to grow Instagram and Facebook following 20% and lift web traffic from Instagram 69%. I collaborated with e-commerce to promote product initiatives and drive awareness of the Dallas and Fullerton retail locations.
Gear Guide
Product-focused reviews and buying guides — the long-form editorial that gave players a reason to visit and drove traffic back to the store.
Watch on YouTube ↗DCI Championships 2018
A multi-video series capturing a flagship percussion event — the kind of on-site coverage that kept the community engaged year-round.
Watch on YouTube ↗On the ground
Beyond the studio, I planned and managed on-site social coverage for industry events including TMEA and NAMM — capturing the gear, the artists, and the community in real time to keep the audience engaged between editorial drops.
More work
See the rest of the portfolio, or get in touch.