Marketer by trade,
musician by instinct.
I build social and brand strategy for the world I grew up in — live music, and the people who make it happen.
For a decade I've led marketing for the companies that equip and stage live music — Avedis Zildjian and Vic Firth, Sofar Sounds, Lone Star Percussion, Yamaha, and most recently a Blue Devils percussion program. The work has run from hands-on, at-scale social to global brand strategy — organic growth, community building, content production, and the measurement that keeps it honest.
Long before any of it, I was a performing percussionist — elite drum & bugle corps, a DCI silver medal, snare credits on network TV. I come at all of this as a creative first, a collaborator who's spent years making things with other people at a high bar. That's what I bring to the brands, artists, and communities I work with, and I think it's why they tend to stick around.
What I want next is more of this: work where music, brand, and craft come together, with people who care about all three.
What I do
Tools & education
Say hello.
Always happy to talk live entertainment, music, and brand marketing — or just to connect. I'd love to hear from you.