A musician's instincts, built for brands.
For ten years I've built social and brand marketing across the music world — for instrument makers, a global live-event network, and the communities around them. I'm a creative and a musician first; the instincts I built playing in ensembles — listening, collaborating, serving the whole — are what I bring to every brand, artist, and audience.
The through-line
Before any of the marketing, I was a performer — years in ensembles where the whole point is listening hard, trusting the people beside you, and serving something bigger than your own part.
That's the instinct I bring to the work. The brands I've worked with — Zildjian, Vic Firth, Sofar Sounds, and others — gave me room to use it: to develop strategy and story the way you'd build a piece of music, in service of the business, the artists, and the communities around them.
Say hello.
What I love most is work where music, brand, and community actually meet — so if that's your world too, I'd love to hear from you.